Rob Leathern is CEO of CPM Advisors. AdExchanger.com: CPM Advisors… so I take it you believe the CPM is not dead? RL: CPM Advisors (“CPMa”) typically works with advertisers who are optimizing to a CPA ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. SAN FRANCISCO—As online advertising executives gathered ...

Many websites have advertisements, either text or video, that will lead you to another website if you click on the ad. These are called CPM ads -- CPM standing for cost per 1,000 impressions. The ...

Amazon, by more than one account, wants to become a big competitor in advertising against the likes of Facebook and Google, but its approach to how it will do this is something of a moving target, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Pallack, CEO at SITO Mobile. It’s no ...

Amazon has launched a display ad network, in the form of Amazon CPM ads, to members of its online affiliates program, Amazon Associates. Select members of the program have recently been invited to ...

When you begin to explore online advertising to promote your business, you will soon encounter two pricing models: The cost per impression and the cost per click. Cost-per-click ads are pretty ...

SEO, PPC & AIO Guides » Ad Pricing Guide » CPM Definition » Buying Ads On A CPM Basis Chat with SearchBot The simple answer is: when you have enough time to shop around. Buying ads on a CPM basis may ...

SEO, PPC & AIO Guides » Ad Pricing Guide » CPM Definition » Selling Ads On A CPM Basis Chat with SearchBot The simple answer is: if you are getting a reasonable amount of money for your inventory.