When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Furniture shopping is about to get easier, and maybe even fun. Ashley Furniture, the largest furniture retailer in North America and the world’s largest furniture manufacturer, is taking the tech ...

Macy's is the latest retailer to explore the use of virtual reality as a shopping tool. Starting this summer, select Macy's stores will introduce a VR tool that enables customers to better visualize ...

Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...

Augmented reality and virtual reality are still in their infancy in terms of non-gaming applications, but a new tip hints that Amazon may be about to change all that. Citing a "person briefed on the ...